Are you ready to start earning ad revenue from your website, but you aren’t sure of the numbers to expect?
If yes, then this guide is for you! We’ll cover everything you need to know about earning ad revenue from your website, from how much your website can generate through ads and the traffic you need to start earning to the various ad campaigns and tips for optimizing your ad revenues.
Website Revenue From Ads
Websites make money when people see their ads, interact with them, or click on them. The payment rates and modules vary with different brands. For example, a brand can pay a publisher 20 cents for each click on ads. So, if their ad gets 1000 clicks a day, the publisher makes $20 a day, which works out to $600 a month.
But there are a few concepts you need to grasp before learning to monetize your website through ads.
Traffic is the universal criteria you’ll need to earn a lot from your website. First, it takes time and effort to create and develop a website that can bring you a considerable income from advertisements. And it takes time and a lot of effort to build trust and gain authority in any niche, especially now that there are tons of websites to choose from.
How Websites Earn Revenue Through Ads
A website can make revenue from advertising in different ways. However, before publishing any adverts on your website, it’s critical to ensure that the ads are related to your content.
Most people appreciate that websites need cash to stay afloat, but they don’t like being bombarded with irrelevant ads. Therefore, it’s essential to know your audience and what they’re looking for and ensure the advertisement can be a solution to what they’re after.
Let’s look at some of the most common ways to generate ad revenue from a website.
Pay Per Click
Pay per click (PPC) is an advertising method where publishers get passive revenue whenever a website visitor clicks the ad banners. Google AdSense is the most common tool for PPC.
With Google AdSense, website owners can easily earn extra cash since it doesn’t require a lot of configuration. Another significant aspect of AdSense is that you can apply to a partner, even if you own various sites.
Thanks to enormous technical support from Google, you won’t have to stress over the complexity of setting things up as a publisher. Besides, you can access resources such as tutorials to help you get started on the right foot.
So, how much should you expect?
- 68% of the income on Google AdSense for content
- 51% on Google AdSense for search ads
What’s more, Google always pays on time, between the 21st and 26th of every month.
Selling Ad Space
Selling free space on your website to marketers is another option worth considering. While this approach requires more work, it optimizes your revenue from showing advertisements.
Ads can take the form of a link at the end of the page, side banners, or little pop-ups. And since you have power over price discussions, the pricing for each advert can also vary.
Advertisers use PPC and pay-per-visit frameworks to pay the website owner. Therefore, to maximize your benefit from this technique, you must have an excellent conversion rate and traffic volume.
So, how do the advertisers know you’re selling ad space on your website?
- Create a media kit, an overview of your website’s statistics and critical data
- Distribute it to potential marketers, explaining why they should collaborate with you
- When you’ve found your targeted advertisers, use Google Ad Manager to manage them.
To gather information about your website, use online programs such as Quantcast, Clicky Web Analytics, and Google Analytics.
It might be challenging to find the correct advertisements. However, with LinkedIn, Google Ads, and SellerCrowd, you can easily land a solid fit in no time.
If you are good at creating excellent product reviews or promotional content, you can monetize your website through affiliate marketing.
You can earn income through affiliate links when your audience purchases the products or services of the brands with whom you are affiliated.
If your website has an active audience looking for recommendations on what they want to purchase, affiliate marketing is one of the simplest ways to generate passive revenue. This revenue generation method has helped websites like Wirecutter and Smart Passive Income thrive by earning them hefty cash.
But how can you monetize your website through affiliate marketing?
- Create a website for suggesting and endorsing products, or publish product or service reviews relevant to your niche
- Apply for affiliate programs like Hostinger and Amazon, or look into affiliate networks such as ShareASale and CJ Affiliate
- Organically add affiliate links to your post
Sponsored content is a partnership between brands and publishers to promote a product. This method can be lucrative, whether you’re building a website or starting a blog. You get to earn good money through creating and publishing content promoting the brand on your website.
You or the brand can produce the content you’re promoting. The content can be in various forms; product and sales announcements, infographics, offers, or reviews. You can ask for more pay if you create the post and publish it on your site.
Consider these factors before creating or publishing sponsored content:
- How influential are you online
- The amount of sponsored content you can create and post in a month
- How much time can you devote to creating and publishing the content
- The worth of the brand
Many publishers, who’re influential and have highly valued brands, charge reasonable amounts for sponsored content services. For example, BuzzFeed has a price tag of roughly $100,000 for one sponsored content piece.
How do you make money from a website through sponsored posts?
- Start small; according to many content marketers and strategists such as Kristy Ellington, you should start by partnering with small brands and firms
- Build a portfolio
- Collaborate with PR and marketing agencies
- Look into sponsorship markets like Cooperatize, Tomoson, and PayPerPost.
While sponsored content is an excellent way to make money, keep in mind that you should be honest with your audience. If they find out that you gave them the wrong information, they’ll avoid your site in the future.
Coupons with Affiliate Links
About 97% of people look for deals and better offers while shopping. Therefore, It can also be a good idea to provide coupon codes from your affiliate partners as part of affiliate marketing.
There are a lot of discounts and coupons that you can find on Rakuten. The website targets consumers and directs them to sellers they’ve worked with, making a commission.
Incorporating coupons on your site can also get more people to come to your site.
Below is how to get started:
- Publish coupons from affiliate programs you have for your website
- Contact retailers for deals you can market on your site
- Create websites for providing coupons. These can either be general like Coupons.com or specific such as Holidayers
CPC – Cost-Per-Click
Cost-per-click or CPC is the amount an advertiser pays the publisher each time a visitor clicks on their ad. This is a common method website owners use to earn cash from website ads.
Ads bought through an ad platform are usually placed automatically. Advertisers can either enter a total amount they’re willing to spend or bid for the chance of an ad spot.
A report by WordStream shows the average cost per click (CPC) for ads on Google’s search network is $0.58. So, if a publisher gets 100 clicks on an ad each day, they’ll have $1,740 in a month.
5 Ways to Increase Revenue from Website Ads
When considering viable ways of getting a passive income, it’s common for people to think of web ad revenues. However, you need to master skills and spend a lot of time in this niche to succeed.
Your website must attract more traffic from brands with lucrative deals for your services. Moreover, the audience must trust you to click through the ad links.
Whether you’re an expert at running ads or just getting started, here are some tips to optimize your website’s revenue earned from advertisements.
1. Create Unique Content
The more valuable the content you put on your site, the more people will see and look for it on the internet, and the more advertisers you’ll attract to your site. Lengthy and informative articles and video content are two good ways to do this.
The more content there is to read, the more time your audience will spend on your website. This is a crucial aspect of the Google ranking algorithm. Additionally, constantly posting long-form text or content of about 700 to 1500 words can grow a website. Longer posts can facilitate more topical keywords, leading to a better ranking of your website in the search engines. High-quality and long-form posts typically boost conversion rates as well.
However, posting long-form content is not the only technique for improving your website; frequently posting also plays a key role. For example, research demonstrates that content with videos and other interactive forms gets more traffic than static content like blogs and articles.
Inserting content on a video site can also be resourceful. The second-largest social media site, YouTube, offers enormous opportunities to interact with more than two billion users. If you host your videos on your website, search engine results pages can attract people to your website and YouTube channel.
2. Follow Ad Placement Best Practices
You will make good money on your website through ads if you’ve got high traffic. While it sounds simple, there’s a lot to think about when searching for ad placements. Some ads can make your website look bad or hurt your user experience. Fortunately, Google has a rundown of best practices you can use.
Adding ads to your website’s most popular content is one of the best ad placement practices. Even so, avoid fake layouts. Instead, ensure your ads are easily differentiated from your content and always follow Google AdSense policies.
Never ask people to click ads on your page or click them yourself. This is not regarded as valid and is highly prohibited by Google. Additionally, be vigilant about your website’s traffic trend. If you detect unusual movement in your traffic, look into it and solve it immediately.
Google is strict with its rules. And if you break one of their rules, you could have your Google AdSense account shut down or removed.
3. Pay Attention to UX
There are always new trends in web design. As a content creator, you need to watch how your website’s visitors use it and endeavor to improve your site’s user experience (UX). There’s no point in creating the best content and ads if your website loads slowly, is not compatible with phones, or has other problems.
Several tools can assist you in improving your site’s UX. You can first assess your site’s audience engagement with click maps, scroll maps, or heatmaps to see what’s effective and what isn’t, then evaluate traffic data with Google Analytics and Google Search Console.
A site with good UX encourages the audience to stay longer and share the content on social media. This will reflect positively on the site’s overall traffic and revenue.
4. Move to Google Ad Manager
The best time to use a better ad management platform is when your website’s income starts to rise.
Google Ad Manager provides publishers with the opportunity to make more money from ads while making the ad service process easier for them. Google Ad Manager uses exchange bidding to show ads from various ad networks, including Ad Exchange, AdSense, and other networks. Publishers can use one platform to manage and distribute ads to different channels, such as desktops and smart TVs, all at the same time.
To be eligible for Google Ad Manager, you must have a Google AdSense account. The technology, which is ideal for medium-to-large publishers, has real-time bidding, comprehensive reporting, and the option to do direct negotiations.
5. Partner With an Ad Ops Provider
There’s no denying that monetizing your website is an excellent way to generate income. However, properly increasing your ad revenue requires a significant amount of time and effort – and most publishers are already overburdened. That’s why ad operations companies come in handy.
The ops providers use excellent optimization tools to improve a website’s revenue. Moreover, they are well-versed in industry rules and are up-to-date on all the latest tactics and trends, including new ad forms beyond static display. These providers also help in searching for the best advertising opportunities.
Website owners need to know how much they can make from ads. But to be more effective at selling ad space to advertisers and appraising the effectiveness of an ad, they need to know what other businesses do.
Using this information, you can also pick the most exciting and profitable ad formats to keep visitors happy and make more money at the same time.