The goal of any organization is to optimize its income, and advertising is a critical avenue for accomplishing that aim. Marketing helps businesses reach their prospective clients and gain a considerable market share.
There has always been a challenge in picking the right marketing platform for a particular product or service. Each forum has a different audience that might be attracted to one specific niche of products or services. However, some platforms, such as Facebook, have massive users and can be lucrative for advertising any product.
Averagely, Facebook records 1.82 billion active users daily. As a result, over 200 million companies use it for promotion. Facebook pages are among the most used methods of online marketing.
We’ll line up the seven simple steps of creating a Facebook page for your business in this post. As a bonus, we have also shared some tips you can use to boost your Facebook Page.
What is a Facebook Business Page?
Facebook Page is a Facebook account used by organizations, brands, and public figures to promote their services and products. Companies use these Pages to share their contacts, content, promotion events, post updates, and, most importantly, interact with their audience.
How to Create a Facebook Page for a Business
You must first log onto your personal Facebook account before creating a Facebook Page. Details from your account will not be visible on the business Page — so, no need to panic if you cherish your privacy.
The following is the ultimate procedure for creating a Facebook Page for your business.
Step 1: Sign Up
Type your firm’s details in the left-hand panel. The page display on the right will change in real-time during this process.
For your page name, use your business name, or the name people are likely to search for when trying to find your business.
Enter a keyword or two-word phrase that describes your company in the category field, and Facebook will recommend several suitable alternatives. You have the option of selecting up to three of their choices.
Then, fill up the description space. This is a summary (snippet) of your brand and what it’s about that shows in search engine results. It should only be a few phrases — a maximum of 255 characters.
Once you’re satisfied with the description slot, you can click the “Create Page” button.
Step 2. Add Pictures
After signing up, it’s time to add your business profile and a cover picture for the business page. It’s critical to make an excellent visual impression, so select your cover picture cautiously. Ensure the images you choose are relevant to your brand and can be immediately identified as belonging to your company.
You’ll begin by uploading a profile picture. The picture should appear alongside your company name in search engine results and when you engage with users. It is also visible on the upper left side of your Facebook Page.
If your brand is famous, displaying your logo is the safest bet. A nice picture of your face will work wonders if you’re a star or a famous figure. But for a small firm, consider using a well-shot photo of your flagship product. The main idea is to make it easy for prospective followers or consumers to notice your page.
A profile picture size of about 170 × 170 pixels is ideal for all social media platforms. Since the photo will be trimmed to a circle, don’t add significant facts to the edges.
Click the Add Profile Picture button when you’ve found the perfect photo.
Next, you’ll need to pick the Facebook cover picture — the most crucial picture on your Facebook Business Page.
Essentially, the cover picture is supposed to portray the cores of your brand. Facebook suggests you pick a print of about 1640 x 856 pixels.
After finding a picture that suits your brand, click the Add Cover Photo button.
Once you upload the picture, you can flip between mobile and desktop view by clicking the buttons on the right side of the preview. Utilize these to ensure that your images look good on both monitors. You can reposition the photos in the left column by dragging them around.
When you’ve made your options, and you’re satisfied, click the Save button.
Even though your Facebook Business Page is somewhat sparse, you at least have an account.
At this stage, your Facebook Page’s basic structure is in place, but there is still some work to be done before you can see the content.
Step 3. Link the Business With WhatsApp (Optional)
Once you’ve added and saved the pictures, a pop-up chatbot will ask if you wish to link the Page to your WhatsApp account. While connecting your Page to WhatsApp is optional, it will allow you to add a WhatsApp icon to the Page for direct prospects to WhatsApp.
You can link the business to WhatsApp by clicking “Send Code.” To proceed without linking to WhatsApp, close the window prompting you to link your page to WhatsApp. One final pop-up chatbot will ask if you’re sure.
Step 4: Create Your Username
Customers can find you on Facebook when they enter your username or vanity URL on the search tab.
The username can have a length of up to 50 characters. If you don’t use too many characters, you want a username that is easy to remember. Your business’ name or an obvious combination is your safest bet.
Tap the Create Username option on the Page preview to generate your username.
Then, fill in the names you would like to use. If it’s accessible, Facebook will notify you. You’ll get a green checkmark. Click the Create Username button.
A verification pop-up will appear. Click the Done button.
Step 5: Add Your Business Details
While ignoring the information until later may be tempting, you need to complete all sections in the Facebook Page’s About section straight away.
Since Facebook is among the first places, a customer looks for facts about your business, putting everything essential is critical. For instance, if an individual is searching for a firm that is open till 9 p.m., they will want to check your Page’s info. If they don’t get it there, they’ll assume you close early and continue the search until they discover a more accommodating location.
The built-in call-to-action button on Facebook makes it easy to provide the customer with what they’re searching for and enables them to interact with your brand in real-time.
The appropriate CTA icon will entice users to learn more about your company, shop, download your app, or schedule an appointment.
To add a CTA, click Add Button icon, then select the type of button you would like.
Step 6. Create the First Post
Before inviting users to like your Facebook Business Page, you must upload valuable and attractive content. For example, you can write sound bites or post informative information from industry thought leaders.
Additionally, you can create a custom post type, such as an event or an offering, by selecting one of the choices in the Create box of your page.
Ensure that all the posts on your Facebook Page give value to the audience so that they are more likely to stay.
Step 7. Invite an Audience
Your Business Page now has a solid online presence, making potential clients and followers feel at ease engaging with you.
You must now gain some followers! Begin by asking your current Facebook follower to like and regularly comment on your page.
Tips to maximize your Facebook Business Page
Getting the most out of Facebook’s Business Page is a crucial marketing objective. This social network has a considerable number of users, and it continues to grow daily, making it a lucrative marketing platform for businesses globally. Some firms have pages for its sake, but if you learn the principles for optimizing the platform, you can tap on endless opportunities with a Facebook Business Page.
Here are ten ways to improve your Facebook Page.
Post Behind-The-Scenes Photos
Assume you’re looking for an expert. You arrived at the Page after clicking on an advertisement. The “about” section and a profile of the expert are missing. You’re anonymous if you don’t post behind-the-scenes photographs or videos on your FB page.
Upload Videos and Create Playlists
Videos posted to Facebook rather than integrated through YouTube, for example, can be added to playlists. Demonstrate how-to videos, directions, behind-the-scenes video series, new product features, and more, all while appearing higher on user’s timelines.
Test the Call-To-Action Button on the Page Header
You can generate a CTA on your Facebook page by simply clicking the Create Call to Action icon in the lower right of the page header. For example, you may run a split test on a particular call to action to see which one gets the most attention. If you’re looking for a starting point, “Watch Video,” “Shop Now,” and “Contact Us” are good options.
Share Exclusive Offers
Give your Facebook fans a good reason to return to your timeline. Promote freebies and limited-time offers that end no later than the next day. A 60-minute expiration period or a customer vote for a finalist among entries from fans will help you increase interaction on your page if you’ve already done so successfully.
Run a Contest
Since Facebook is an exciting social network, many individuals spend a lot of time on the site. The best way to keep your fans thrilled and bring in new followers is to post funny pictures and hold a caption contest. There is no need to award vouchers or cash prizes for a competition to be successful.
Interact With Other Facebook Pages
Comment on other pages and “follow” pages within your network, firms around you if you’ve got a physical address, firms you are partnering with, or companies offering services or goods you are using. In return, other pages will typically like or tag your page. Vertical tabs on the left side of your website showcase any pages you like and that you’ve linked to from your own.
It’s essential to keep your followers up-to-date on what’s going on with your business page. You can utilize Google Analytics and post updates on where they’re from for new fans. This increases the likelihood that your followers will feel heard and respond to your posts with a comment or a like, resulting in your content routinely showing up on their timelines. In this case, a like could come from a person who lives in the exact geographical location as you because they saw your post and liked it.
Create a Custom Tab
Consider custom tabs if your firm has more than a few consumers, as they need considerable programming. Your website’s live chat, policy, billing, and delivery details include your backstory, memberships to upcoming shows, webinars, and downloadable files like case studies or eBooks.
Conduct Split Test Engagement Techniques
Start experimenting with different postings to see which ones get the most attention. The first step is to conduct an actual content and scheduling test on your page if you have fewer than 10,000 likes or low interaction.
Weekly posts should be scheduled for a given the time of day (Tuesdays and Fridays, for example) and should include a specific type of content (pictures or long text). Observe the results after two to four weeks, then try a different weekday (e.g., Monday rather than Tuesday).
Display Other Social Media Platforms
Pages and accounts on other social networks can be quickly promoted through Facebook’s business page feature. Make your Facebook page more appealing to potential followers and clients by adding tabs like Pinterest, Instagram, and Twitter. A one-stop-shop for all your social media activities is a benefit of having a personal website.
This post has lined up a step-by-step guide that is intended to assist you in building a practical Facebook Page for your business and boosting your online presence.
Facebook marketing begins with creating a business page for your company.
You can make your company page as strong as possible by posting helpful information, verifying content before posting, and posting when your target group is most engaged.